Designing for the colourblind, a catalyst for great design
Colourblindness is more common than you would expect, can we afford to continue to ignore a user base that has the opportunity to draw in a wider range of accessibility inclusively for customers across digital platforms?
What you will learn:
- Barriers experienced by colourblind users
- Business case for the inclusion of colourblind users
- Practical ways to ensure inclusivity of colourblind users in your design
Accessibility inclusion is an opportunity. The design principles required to include colourblind users is just simple, great design.
In the infallible words of Maya Angelou, "Do the best you can until you know better. Then when you know better, do better."
South AfricaFintech and Fine Art, Gemma currently finds herself working at one of the largest banks in South Africa as a Design Director. Evangelising excellence in design that empathises with the customer. She has taken her experience from the artist’s studio to the lecture hall, around the world and back to lead projects in the fintech industry through the design thinking methodology. Focusing on inclusivity and occasionally managing to getting flamingos and dolphins on a bank’s website.